Recent Melanie Ho Articles
For Red Bull, It's Here, There And Everywhere
by Melanie Ho (Analysis | Washington Post - August 23)
The drink claims to defy gravity. The company's sports business strategies try to defy convention. While sports marketing and the attachment of corporations to teams and events continues to grow at a significant pace, Red Bull has managed to stake its claim with a sense of rebellion. more details | go to article

Popular Melanie Ho Articles

advertisement